How to Help Google Make up its Mind
By D.J. Nassy

As an AdSense sponsoring website, your target is to have contextually relevant ads displayed whenever a visitor comes to your page . Thats the target , and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.

If there are times when your internet site is displaying apparently random ads which have no relevance to your website at all or worse, its displaying non-revenue Public Service Ads (PSA), then thats a sign that you absolutely need to work harder to help Google contruct up its mind.

Google uses a pretty efficient set of Artificial Intelligence (AI) tools to sniff the content on your site so it may serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, its actually pretty brain friendly to lead the poor spider down the wrong road.

Its not enough to simply depend upon your sites keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.

For example, suppose that you have some text on your page that reads I love Guns N Roses. There is a great chance that you will either finish up with PSAs, because Guns is a known Google stop word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word Roses. But if you modify your content slightly to have it read something like I love the heavy metal and hard rock bands like Guns N Roses, then you should start pulling ads that match your sites theme.

The words heavy metal and hard rock are called supporting keywords. Their job is to help define the context that the actual key word is being used in.

When the Google spiders are fed both supporting and actual key words they are better able to generate the right decisions on your behalf.

The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more weight than those that appear farther down. Tags are also important. < H1 > and < H 2 > tags have a higher precedence over < P > tags, and < B > tags are significant as well.

The key to grasping the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.

Once you reach that wants, you might read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.

Sometimes it seems that the Google spider is doing all it may to not get along with you. The next measure you have that thought, stop to consider the possibility that the Google spider is having the identical thoughts about you!